Internet Web site Marketing - Return of The King: The Banner Ad
Keep in mind all the speculation handful of years ago surrounding banner ads? They were as well high-priced. No return on investment. A factor of the previous. Gone the way of the dinosaur. Well in fact dear reader, banner ads have never disappeared. They in fact seem to be more well-liked than ever.
The basic banner has morphed like a chameleon on plaid into several different colors, flavors, shapes and sizes. Bear in mind, the ad part of banner ad stands for advertising. Advertisements as an entity on the Net have proliferated to the point of saturation. You can seldom go to a web web site which does not have some type of marketing on it.
Let's look at a couple of forms of the new, enhanced, banner ad. Pop-up and pop under windows. Not withstanding the annoyance they result in, these factors seem to be everywhere. An individual had to acquire that space in the first location, so they need to think they work? Personally I've -by no means- clicked on a single out of sheer principal. I don't want to encourage this variety of marketing and advertising, but nonetheless, they appear to be popular, even CNN makes use of them. The point becoming, individuals are acquiring them.
One more new form of banner ad has the benefit of being disguised in a box shape. Google Adwords and other similar 'little boxes' are everywhere. These kind of banners are made to show up when someone sorts in a key phrase relevant to the text chosen for the ad by the advertiser. e.g. I get a Google Adword (banner) that only pops up when someone visits the Google search engine or one of its affiliate partners, of which there are thousands, and varieties in the word widget. Up pops my ad. If you click on the ad it charges me money and directs you to my web internet site so I am taking the chance that you will acquire something when you check out.
Yet another type of Banner Ad is cleverly disguised as a mere text link. Oh yes, it's correct. Some come proper out and inform you that they are "sponsored" links, which is a good way of saying somebody is paying for that link, even though others just show up close to the best of listings with a modest disclaimer underneath stating links supplied by widgetsearch.com. Really sly and slick. In the background however, somebody has either bought that link space outright or bid like an auction sale to get the highest placement... Literally purchasing their way to the leading. This can prove to be a extremely expensive proposition, but some swear that the targeted targeted traffic it brings is worth the coin spent. Discussing the Return on Investment (ROI) for various ad programs is an entirely various subject for a future post. For better or worse let's say that banner advertisements, in all manner of persuasion, are here to keep. So why not capitalize on this aspect of Net Advertising?
One way to do this is by joining affiliate applications. There are thousands from which to pick and if you choose 1 which enhances or is connected to the subject matter on your web site, you stand to make some income merely by having a small clickable banner on your web site. Each time a person clicks on it, you might either get a penny or two or a commission if the visitor then goes on to purchase a thing on the linked website. Either way, you earn income. Some sites on the internet specialize in locating and listing affiliate applications. I will not mention any specific websites here but visit any search engine and type in "Affiliate Applications." You are going to be swamped.
Multilevel advertising applications abound on the web. You join, get a downline and every person above you gets a piece of the action. I would not classify these types of applications as accurate affiliate applications, but rather multilayered. I would not advise these sorts of applications. They are usually a lot of work and offer a very slow return for your time and efforts.
A accurate affiliate plan allows you to stand alone. Placing an affiliate banner on your website and hoping for the finest is a single way to do it, but the much more effort and marketing and advertising you place into the program, the greater your possibility of rewards. Let's assume you've signed up for a system where you earn revenue by redirecting men and women to a car dealer. Inform your close friends about it. Join a chat or newsgroup exactly where cars is the topic. A couple of moments a week can bring far more visitors to your site and a couple of far more clicks on that affiliate ad. Spend some time marketing your affiliate plan. You only reap what you sew, when it comes to affiliate applications and the new and improved banner ads. Attempt 1 on for size. Hey, if you cannot lick them, join them! Why let every person else earn all the money?
